Output

Douglas W. Hubbard

How to measure anything.

Schuett, Dreksler, Anderljung, McCaffary, Heim, Bluemke, Garfinkel

Khan, Manoj, Singh, Blumenstock

Brady, McLoughlin, Doan and Crockett

Peter Yang

How to launch your product career.

Alex Osterwalder et al.

How to create products customers want.

John Krafcik

Karen Marting & Mike Osterling

How to visualise work.

Herbert A.Simon

Daniel Kahneman

Hamilton Helmer

How to make consistently higher returns.

Marty Cagan

How to move to the Product Operating Model

Mehmet Aksit, Bedir Tekinerdogan, Lodewijk Bergmans

Donald J. Wheeler

How to detect signal over noise.

Fisher & Ury

Harald Steck, Chaitanya Ekanadham, Nathan Kallus

Benjamin Yoskovitz, Alistair Croll

How To Use Data To Build a Better Startup Faster.

Gojko Adzic

How to shift discussions towards outcomes.

Masahiro Mori

Robert G. Cooper

John McManus, A. Trevor Wood-Harper

Baumeisster, Bratslavsky, Vohs, Finkenauuer

Peter N.Golder and Gerard J. Tellis

Marvin B. Lieberman, David B. Montgomery

Steve Blank

How to Avoid Start-up Pitfalls

Naomi Isenberg and Markus Brauer.

George M. Beal and Joe M. Bohlen

Claude Shannon

Russell Ackoff

John von Neumann

Richard I. Cook

Jake Brutlang

Donella Meadows

How to think in systems.

Richard H. Thaler, Cass R. Sunstein.

How to nudge people toward better decisions.

Ward Cunningham

Mik Kersten

How to survive and thrive in the age of digital disruption.

Nir Eyal

How to build habit-forming products.

Scott Barnett, Stefanus Kurniawan, Srikanth Thudumu, Zach Brannelly, Mohamed Abdelrazek

Cao, Chen, Evans

Alan Klement

How to make products people will buy.

Steve Krug

How to make websites more usable.

Wes Bush and Ramli John

How to Turn New Users into Lifelong Customers.

Andrew Clark

Petra Wille

How to build a strong product community.

Massimo Vignelli

How to create timeless designs.

Dan Newman

How to Facilitate an Event to Create Lasting Value.

Rick Rubin.

How to create.

Andrew Clark

Jean E. Fox

Bill Carr and Colin Bryar.

How to work backwards from the customer.

Jake Knapp, John Zeratsky, Braden Kowitz

How to solve business problems by testing new ideas

Alon Halevy, Peter Norvig, and Fernando Pereira

Alberto Savoia

How to make sure your ideas succeed

Amrhein, Greenland, McShane

Rensis LIkert

Morris et al (DeepMind)

Dave Martin, Andrea Saez

How to create Product Strategy through Customer Value.

Caroline Jarrett

How to create an accurate survey.

Brendon Burchard

How to get your message out there.

Melissa Perri and Denise Tilles

How to scale product management.

Rob Fitzpatrick, Devin Hunt

How to design & teach workshops that work every time

Christina R Wodtke

How to implement OKRs

Nacho Bassino

How to build successful products at scale.

Richard Rumelt

Lisanne Bainbridge

Banfield, Eriksson and Walkingshaw

How to be a product leader.

Rob Fitzpatrick

How to write a useful book.

Georgiana Laudi, Claire Suellentrop

How to take a customer-led approach to Product Development.

Peter Thiel

How to build the future.

Peter Attia

How to increase your health span.

Jeff Gothelf

How to design great products with agile teams.

Richard Rumlet

How to become a strategist.

Amber Case

How to design calm technology.

Emily Webber

How to build a community of practice.

Petra Wille

How to develop great product managers.

Eric Ries

How to innovate.

Steven Pressfield

How to win the inner creative battle.

Geoffrey A Moore

How to market disruptive products to the mainstream.

Ryan Singer

How to ship work that matters.

Stephen Wendel

How to apply lessons from behavioural science.

Martin Christensen and Marcus Castenfors

How to do holistic product discovery.

April Dunford

How to position a product.

Kate Leto

How to hire product managers.

Josh Seiden

How to think in outcomes.

Erika Hall

How to design conversational systems.

Joanna Wiebe

How to write good copy.

Dan Saffer

How to design microinteractions.

Jim Collins

How to go from good to great.

Jim Collins

How to create your flywheel.

Kim Falk

How to recommend things.

Vecchi et al.

John Maeda

How to keep things simple.

Michael Hyatt

How to lead with a vision.

Roman Pitchler

How to survive in product management.

Clayton M Christensen

How to innovate and survive.

Aileen Oeberst, Roland Imhoff

Mouzhi Ge et al

Austin Bradford Hill

Sebastian Mallaby

How hedge funds work.

Chris Miller

How the chip industry evolved.

James Vincent

How we learnt to measure.

Greg Linden, Brent Smith, and Jeremy York

Michael Easter

How to get uncomfortable.

Dominic King

Karan Singhal et al

Tom Greever

How to articulate design decisions to stakeholders.

Anthony W. Ulwick

How to put Jobs-to-be-done theory into practice.

Bill Moggridge

How to Design Interactions.

Diane Strode, Sid L.Huff. 2012.

J Moult et al.

Manuel Pais and Matthew Skelton

How to organise teams for flow.

Jia Deng et al

Marieke T. Brouwer et al

Ken Thompson

Bartosz Olesiński, Paweł Opala, Marek Rozkrut, Andrzej Torój

Bent Flyvbjerg

Michael Buckland, Fredric Gey.

Leon Osterweil

Katarzyna Lewandowska et al

Douglas C.Engelbart

Kawin Ethayarajh, Dan Jurafsky

J.C.R. Licklider and Robert W. Taylor

Mark S. Granovetter

Xinran He, Junfeng Pan, Ou Jin, Tianbing Xu, Bo Liu, Tao Xu, Yanxin Shi, Antoine Atallah, Stuart Bowers, Joaquin Quiñonero Candela

Paul Orlando

How to calculate CAC and LTV.

Donald C.Gause, Gerald M.Weinberg

How to figure out what the problem is.

M.Mitchell Walldrop

How to kickstart the digital age.

John Doerr

How to make your strategy happen.

Janelle Shane

How artificial intelligence works.

Huyen Chip

How to design ML systems.

Matthew J.Salaganik, Peter Sheridan Dodds & Duncan J. Watts

Sebastian Mallaby

How venture capital works.

Nicole Forsgren, Jez Humble and Gene Kim

How to build high performing tech teams.

Jim Kalbach

How to align around customer needs.

Sebastian Raschka

Reid Hoffman, Ben Casnocha

How to transform your career.

Russ

How to get out of your way.

Stephen Bungay

How to close the gap between plans, actions and results.

Michael I. Norton, Daniel Mochon, Dan Ariely

Joseph C.Nunes, Xavier Dreze

Josh Kaufman

How to learn the principles of business.

Marty Cagan and Chris Jones

How to create empowered product teams.

Marty Cagan

How to create tech products customers love.

Eric Schmidt, Jonathan Rosenberg & Alan Eagle. About: Bill Campbell

How to coach.

Richard Koch

How to achieve more with less.

Hal Box

How to think like an Architect.

Scott Belsky

How find your way through the hard bit.

Steven Johnson

How to have more good ideas.

Alexandra Watkins

How to create brand names that stick.

Davina Stanley

How to get your narrative right.

Seth Godin

How to ship creative work.

Fred Brooks

How to get better at building software together.

David N.Schwartz

How to get good at science.

Erika Hall

How to know when you’ve done enough research.

Alla Kholmatova

How to create a successful design system.

Cameron Hanes

How to keep hammering.

Eliot Higgins

How to find the truth.

Vaclav Smil

How to think about getting to net-zero.

Wilson et al

Melanie Mitchell

Olga Springer & Jakub Miler

J.C.R Licklider

D.Sculley et al

Vannevar Bush

George .A.Miller

Abbott,Armelin

Richard H. Thaler, Cass R. Sunstein

Alan Cooper

How interaction design helps build better products.